Expert Analysis
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Market and Functional Product Analysis

Within a market of reasonable size, there is competition.  To know what those products do, how they do it, and what it takes to win requires research. Market analysis consists of end device market surveys to validate the potential features, customers and pricing of the product under review. This analysis is done by VisionMOS industry experts, and consists of review of competitive device literature, neutral industry reports, technology trends (via internet and technical literature), and our own industry experience. Combined these sources will generate an initial list of directives for the new product. Specifically market analysis strives to answer:

• Competitive pricing or price vs. performance

• Device size, weight and other physical factors

• User interfaces, and trends within those interface categories

• Number of user controls, remote control and other operational variables

• Battery lifetime, power, thermal requirements and other environmental variables

Reporting of these various parameters is compiled into a very detailed report that will help you the customer drive to a set of product goals.  The VisionMOS team is specifically suited for market analysis in the consumer electronic marketplace. This analysis has been completed for a number of products within the digital camera, video camera, cellular phone, personal media player, personal digital assistant and similar product families in the past.
 

  

System Tear Downs and Reverse Engineering

VisionMOS expertise is leveraged to analyze the makeup of your competitors products.  Through this process, key elements can be identified to help you differentiate a new offering, or learn methods being employed by market leaders.  All of this is incorporated into industry leading reports that can clearly and easily drive your own new product requirements.  These reporting functions include:

• Physical teardown images and measurements

• Component materials and interconnections

• Electronic circuit elements

• High level bill of materials

• System block diagram and hardware / software partitions

• Cost analysis including components and assembly estimates

Independent Expertise for Legal and Corporate Due Diligence

The principals at VisionMOS have extensive experience in several market areas that allow us to offer and independent expert opinion on technology questions.  We have done investment due diligence and offer expert opinions in the following areas:

• CMOS and infrared image sensors

• Video encoding and recorder systems

• Digital cameras

• Software color and image processing