Virtual Factory - Product Specification

Market Analysis

Market analysis consists of end device market surveys to validate the potential features, customers and pricing of the product under review. This analysis is done by VisionMOS industry experts, and consists of review of competitive device literature, neutral industry reports, technology trends (via internet and technical literature), and our own industry experience. Combined these sources will generate an initial list of directives for the new product. Specifically market analysis strives to answer:

• Competitive pricing or price vs. performance
• Device size, weight and other physical factors
• User interfaces, and trends within those interface categories
• Number of user controls, remote control and other operational variables
• Battery lifetime, power, thermal requirements and other environmental variables

The VisionMOS team is specifically suited for market analysis in the consumer electronic marketplace. This analysis has been completed for a number of products within the digital camera, video camera, cellular phone, personal media player, personal digital assistant and similar product families in the past.